HOW IT STARTED
Ambitious? Yes. Revolutionary? Perhaps. Doable? Absolutely.
In January 2018 BSH Hausgeräte GmbH, Europe’s #1 home appliance manufacturer, and Puig, a global leader in fragrance, signed a joint venture to form a strategic partnership.
This partnership originated into Noustique, a Spanish perfumery company developing products and services provided by The Alchemist Atelier brand.
We believe in using technology as a powerful tool for new ways of self-expression.
It began with a simple question: What if the customer could create their own perfume? All around us, we saw how digital technology gave space for more personalization. But none of this had yet reached the fragrance industry… Who dared to believe that such a traditional industry could change?
We did. The idea knocked our doors in 2016. It said: Let’s prove that anyone, anywhere, with no previous knowledge, can create their own personalized scent.
VALUES WE LIVE BY
We’re brave enough to dream big. Think it’s naive? No. We cultivate our curiosity because it’s how we grow. Besides, it’s more fun.
We don’t sit and wait. We make things happen. We say no to gatekeepers and yes to remarkable people creating their own rules.
We’re here to serve, and we do so by empowering our clients to unveil their own individuality. Each person is different. We celebrate that uniqueness.
Our best ideas are a result of many brains humming together. In our dialogues, we make sure every voice is heard and respected.
Our varied backgrounds bring forth original ideas. Adapting is essential for the success, and guess what? It’s in our DNA.
We believe in using technology in service of the people. It’s a tool for greater freedom and new ways of self-expression.
VALUES WE LIVE BY
We unlocked the magic of fragrance creation, allowing you to experience fragrances like never before.
Discover how to create your own unique perfumes at home, with the exclusive Scent Creator.
PEOPLE & CAREERS
We do ambitious, visionary work because we work with ambitious, visionary people who believe in doing things their own way.