EMPOWERING YOU WITH NEW WAYS OF SELF-EXPRESSION

HOW IT STARTED

MAGIC IN YOUR HANDS

Ambitious? Yes. Revolutionary? Perhaps. Doable? Absolutely.

In January 2018 BSH Hausgeräte GmbH, Europe’s #1 home appliance manufacturer, and Puig, a global leader in fragrance, signed a joint venture to form a strategic partnership.

This partnership originated into Noustique, a Spanish perfumery company developing products and services provided by The Alchemist Atelier brand.

OUR PURPOSE

We believe in using technology as a powerful tool for new ways of self-expression.

WE'RE BORN PIONEERS

It began with a simple question: What if the customer could create their own perfume? All around us, we saw how digital technology gave space for more personalization. But none of this had yet reached the fragrance industry… Who dared to believe that such a traditional industry could change?

We did. The idea knocked our doors in 2016. It said: Let’s prove that anyone, anywhere, with no previous knowledge, can create their own personalized scent.

VALUES WE LIVE BY

GET TO KNOW THE VALUES WE LIVE BY

CREATIVITY, THE WAY FORWARD

We’re brave enough to dream big. Think it’s naive? No. We cultivate our curiosity because it’s how we grow. Besides, it’s more fun.

MEANT TO BE CHANGED

We don’t sit and wait. We make things happen. We say no to gatekeepers and yes to remarkable people creating their own rules.

CUSTOMER AT HEART, ALWAYS

We’re here to serve, and we do so by empowering our clients to unveil their own individuality. Each person is different. We celebrate that uniqueness.

GET TO KNOW THE VALUES WE LIVE BY

PULLING TOGETHER

Our best ideas are a result of many brains humming together. In our dialogues, we make sure every voice is heard and respected.

TO ADAPT IS TO THRIVE

Our varied backgrounds bring forth original ideas. Adapting is essential for the success, and guess what? It’s in our DNA.

A TOOL FOR FREEDOM

We believe in using technology in service of the people. It’s a tool for greater freedom and new ways of self-expression.

VALUES WE LIVE BY

GET TO KNOW THE VALUES WE LIVE BY

CREATIVITY, THE WAY FORWARD
We’re brave enough to dream big. Think it’s naive? No. We cultivate our curiosity because it’s how we grow. Besides, it’s more fun.
MEANT TO BE CHANGED
We don’t sit and wait. We make things happen. We say no to gatekeepers and yes to remarkable people creating their own rules.
CUSTOMER AT HEART, ALWAYS
We’re here to serve, and we do so by empowering our clients to unveil their own individuality. Each person is different. We celebrate that uniqueness.
PULLING TOGETHER
Our best ideas are a result of many brains humming together. In our dialogues, we make sure every voice is heard and respected.
TO ADAPT IS TO THRIVE
Our varied backgrounds bring forth original ideas. Adapting is essential for the success, and guess what? It’s in our DNA.
A TOOL FOR FREEDOM
We believe in using technology in service of the people. It's a tool for greater freedom and new ways of self-expression.

OUR BRAND

We unlocked the magic of fragrance creation, allowing you to experience fragrances like never before.

Discover how to create your own unique perfumes at home, with the exclusive Scent Creator.

OUR BRAND

We unlocked the magic of fragrance creation, allowing you to experience fragrances like never before.

Discover how to create your own unique perfumes at home, with the exclusive Scent Creator.

PEOPLE & CAREERS

VISIONARIES.
GO-GETTERS.
SELF-STARTERS.

We do ambitious, visionary work because we work with ambitious, visionary people who believe in doing things their own way.